Jamola Launches New Cheese Range
This week, Jamola announced plans to launch a new range of cheeses. Jamola is one of the country's top importers of food from producers in Europe. It supplies food products to the country's largest supermarket chains, as well as smaller retailers.
The brand name for the new range of cheeses will be Three Goats. The company will launch the range's low fat cheeses in March, but in October and November it plans to add other varieties to the line if the launch is successful.
Jamola started in the South of the country just four years ago. The business has grown very quickly, and is now based in the North. At first, Jamola will supply its new cheeses to supermarkets there. It will then introduce them in the West, and then nationwide. Advertising for the cheeses will start soon. The company is planning online, TV and full-page newspaper advertisements for the range, beginning with a nationwide TV campaign.
The new Three Goats range is an addition to Jamola's other popular food brands such as Tippy fruit yoghurts and the award-winning Purest sauces for meat. Both these brands are selling well. But the company hopes sales of the new cheeses will be as good as their Sea Line range, a collection of international fish dishes which were Jamola's top sellers last year.
Jamola's market research has shown that the Sea Line and Purest brands are most popular with young, single men. But its new cheeses are targeted at women. With its Tippy yoghurts for children, the company will offer something for everyone!